The reason we go to movies
 Not perfect, but pretty darned good
 Stupefyingly average
 An affront to civilized people everywhere
 The parents of these filmmakers should never have met

 

BE KIND REWIND

Starring Jack Black, Mos Def and Danny Glover

Written and directed by Michel Gondry

Rated: PG-13
 

SUMMARY:

Mike (Mos Def) is left to take care of business at the failing neighborhood video store by his employer, Mr. Fletcher (Danny Glover). His only instruction...not to let his friend Jerry (Jack Black) into the store. But when Jerry’s body gets magnetized and he does enter the store, he erases the entire inventory of movies. So Jerry and Mike decide to replace them with home-made video versions.

STEVE SAYS:

Where, o where do I begin to dissect this well-meaning mess of a movie? Well, let’s start with the premise. Mike and Jerry actually believe no one will notice that hit movies like GHOSTBUSTERS, RUSH HOUR 2 and DRIVING MISS DAISY are now only about 20 minutes long, shot poorly on home video...and all are starring Mike and Jerry. Impossible to believe? You got it. But, as it turns out, we don’t have to believe that because anyone who rents these movies knows they aren’t the real deal but loves them nonetheless. That’s “Impossible to Believe, Part Deux.” Not only does the entire neighborhood love these shoddy remakes, but people are driving all the way from New York City to Passaic, New Jersey in order to rent them. Yeah, right.

Also impossible to believe is that Jerry, after tangling with an electrical power plant, now has a magnetic body that is routinely pulled into chain link fences or light poles and, of course, has the ability to erase an entire video store full of video tapes.

Then there is the matter of Mr. Fletcher warning Mike not to let Jerry into the store. Since his body has yet to undergo this implausible change, how does Fletcher know that Jerry poses a threat to the tapes? He hangs out in the store all the time and has never caused a problem. So from whence does Fletcher’s ability to forecast the future come?

Want more “impossible to believes?” How about that Mr. Fletcher, owner and operator of a video store, somehow missed the fact that VHS tapes were pretty much supplanted by DVDs around eight to nine years ago? Some video stores might still carry both formats, but most have simply eliminated VHS altogether and moved on. I think this plot point might have resulted from this movie being trapped in development hell for far too long.

The process of shooting slipshod versions of successful films is referred to here as “sweding.” To be fair to the filmmakers, this term is explained at some point in the film. Sadly, it happened at a moment when I was nodding off, so I never got just why it was called that. I should also add that I don’t normally fall asleep during films. I think my brain caused this to happen as a defense mechanism to shut out the sounds and images that continuously made my jaw drop.

BE KIND REWIND causes me to give pause and reflect on what has happened to the man who co-wrote and directed the brilliant ETERNAL SUNSHINE OF THE SPOTLESS MIND? This film is so incompetent that it indeed might have been created by the hapless Mike and Jerry.

The inept nature of the storyline isn’t helped at all by the fact that we are shamelessly manipulated toward the moment of what is supposed to be a heart-tugging experience when Mike, Jerry, Mr. Fletcher and the entire neighborhood participate in a faux documentary on the life of jazz great Fats Waller, whom Fletcher claims was born upstairs from his store. It all falls flatter than Twiggy in her prime.

As if to further ignore any connection to reality or believability, we see that the first film that Mike and
Jack “swede” is GHOSTBUSTERS. Then, lo and behold, who should appear later as an attorney for the studios but Sigourney Weaver, the co-star of that very same GHOSTBUSTERS. I was just waiting for Mike or Jerry to say, “Hey would you like to help us “swede” ALIEN? You look just like Ripley.”

I supposed I have only myself to blame for having to sit through and hour and forty minutes of this celluloid mush. I knew I wasn’t going to buy into the story from having seen the preview. Nevertheless, I’m a sucker for Jack Black, who isn’t particularly funny or interesting in BE KIND REWIND. I also thought, since it was Michel Gondry at the helm, he would somehow make it all work. Sadly, he didn’t. And so, as I shake my head in wonder at some of the positive reviews this movie is getting, I muse that perhaps I have stayed too long at the fair. This emperor is as naked as a jaybird.

* * * *

February 28, 2008


 

 

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